You’ll be scored against these 10 critical business areas:

Pricing Strategy
Ensuring you understand your costs of delivery and use ROI-based pricing to build an offer ladder that meets your customer value journey.

Client Acquisition
Ensuring you know where your clients are coming from, maximise your follow up and regularly test and optimise your marketing efforts.

Asset Strategy
Ensuring you have the 7 asset bases covered, leveraged and working for you 24/7 so that you don't have to.

Operational Efficiency
Ensuring your processes are efficient, best-practice and repeatable by anyone and that your business ecosystem is built on the right tech stack.

Cash Flow Management
Ensuring your terms of business support your cash flow, your supplier agreements are profitable and that you manage your cash like a boss.

Expenses Strategy
Ensuring you have one! Purchases are made on an ROI basis, expenses are reviewed regularly and you operate the review, reduce, remove policy quarterly.